Moir posted just 35 in Carlton's 14-point loss to Fremantle in Perth — below his 36 BE in a competitive game where there are no garbage-time excuses. His cash gen rate has stalled at zero and now this puts him under BE, suggesting the price will start declining. At $245.9k with a 57-point historical average and no recent community events to shift the narrative, the risk-reward no longer stacks up. Sell and reallocate to a genuine cash cow.