Cole managed just 45 in West Coast's 30-point home win over Essendon at Perth Stadium — barely scraping past his 44 BE by a single point in a game his team controlled from start to finish. A premium-priced DEF producing 45 in a 30-point home win is a damning data point. The R9 bounce-back 77 now looks like the outlier, not the 24 disaster from R8, as he has immediately regressed back to sub-50 output. Cash gen is hemorrhaging at -$5,100/wk and his price has collapsed from $416k to $298.8k. The inconsistency makes him unownable at any price point where better DEF options exist. Avoid — let him prove three consecutive good games before even reconsidering.
PLAYERS / TOM COLE
Updated 9 June 2026
Tom Cole
#156/184·Bye Rd 13
DEF
Price $416kBE 61Owned 0%Bye Rd 13Avg 51.0
ROOKIEBIBLEVerdict
✕ AVOID
Signals1/3 · Weak alignment
Form
StableTrajectory
FlatConsistency
VariableRecent formSeason avg 51
64▲
45▼
57▲
Comparable PicksWhy this comparison · Same primary position (DEF), ±$200k price band
Tom Cole
DEFJosh Battle
DEF—
—
Form
R8
24
R9
77
R10
41
R11
57
R12
45
R13
64
R8
90
R9
143
R10
85
R11
84
R12
79
R13
57
Pricing
Price$416k
Price$417k
Breakeven61
Breakeven61
Decision
Should I trade Tom Cole?
Form, breakeven, and a comparable replacement weighed up.
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