Cole put up 77 in a 32-point road loss to Melbourne — his best score since Round 3 and a genuine above-BE effort (BE 55) with 17 disposals and a goal. The R8 collapse (24) now looks like the anomaly, not the norm. But the season-long pricing story hasn't changed: averaging 64 at $372k with cash gen still negative at -$2,195/round, he is not generating and the premium entry point is long gone. Watch the next round — if he backs it up, the hold thesis gets more interesting. Do not go out of your way to trade him this week, but do not buy in either.
Updated 17 May 2026
Should I TradeT. ColeDEFin SuperCoach 2026?
$335,600 · 59 avg · BE 49 · 4 games · Bye R12
ROOKIEBIBLEVerdict
◉ WATCH
Signals1/3 · Weak alignment
Form
StableTrajectory
-$4k/wkConsistency
VariableTom Cole
·Bye Rd 12
DEF
SC Avg59.0
Form
Break-even49↑ rising
Price$336k
Owned—
Value0.2poor
UNDERVALUED — 10 pts above BE. Price rising.$-4k/wk
R0
—
R1
51
R2
R3
R4
R5
R6
R7
How they compare
Tom Cole
DEFTom Doedee
DEF—
—
Form
R1
51
R8
24
R9
77
R10
41
—
Pricing
Price$336k
Price$189k
Breakeven49
Breakeven28
Cash/wk+$-4k
Cash/wk+$0k
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