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Richards' Price Has Crashed $80k Since Round 5. He's Scored 99, 126, and 110 in Three of His Last Four. At $326k and 0% Ownership, the Market Is Asleep.

Joe Richards' price crashed $80k after back-to-back sell calls in R9-R10. He's since scored 83, 99, 126, 79, and 110 across five games. At $326k and 0% ownership, the buy window is wide open.

Jimmy "The Reg" O'Reilly ยท Trade & Captaincy Columnist4 min read

Richards' Price Has Crashed $80k Since Round 5. He's Scored 99, 126, and 110 in Three of His Last Four. At $326k and 0% Ownership, the Market Is Asleep.

The sell calls were right when the data said sell. The data stopped saying sell five games ago. Nobody noticed.

The case against Joe Richards was airtight back in R9. Three sub-50 scores in four games. Cash gen negative. Price sliding from its $404k peak. The registry said sell at confidence 7, and it was correct โ€” at the time.

Then he scored 83, 99, 126, 79, and 110 in his last five games. At 0% ownership, the market hasn't caught up.

Joe Richards SuperCoach 2026 โ€” From Sell to Silent Breakout

Richards' season has been a rollercoaster that most coaches got off at exactly the wrong time. He opened strong โ€” 65 and 122 in the first two rounds โ€” then hit the wall mid-season before quietly putting together the best stretch of FWD scoring in the comp.

| Round | Score | Verdict | Price | |---|---|---|---| | R1 | 65 | Buy | $377.8k | | R2 | 122 | Buy | โ€” | | R3 | 65 | Buy | $390.7k | | R4 | 93 | โ€” | โ€” | | R5 | 71 | Buy | $404.4k (peak) | | R6 | 51 | Hold | $392.6k | | R7 | 101 | Buy (conf 8) | $387.5k | | R8 | 49 | Hold | $373.1k | | R9 | 34 | Sell (conf 7) | $354.4k | | R10 | 75 | Sell (conf 7) | $329.2k | | R11 | 83 | โ€” | โ€” | | R13 | 99 | Buy | $326.4k | | R14 | 126 | โ€” | โ€” | | R15 | 79 | โ€” | โ€” | | R16 | 110 | โ€” | โ€” |

That R9 sell call was right. The 34 against the Bulldogs was indefensible โ€” 18 below BE in a tight game where effort-scoring should have produced more. Three of his last four scores were sub-50. Cash gen had flipped negative. Coaches traded him out and the price cratered.

But look at the right side of that table.

126 Against Sydney. 110 Against Adelaide. This Isn't a Spike.

One big score can be noise. Three 99+ scores in four games is a trend.

His last four games: 99 vs West Coast, 126 vs Sydney, 79 vs Collingwood, 110 vs Adelaide. Averaging 103-ish. That 126 came against Sydney โ€” not a soft fixture by any measure. The 110 against Adelaide in R16 confirms it's not context-dependent. He's scoring against quality opposition in games that matter.

Go back one further and include R11: 83, 99, 126, 79, 110 across five games. Average of 99-ish. That's genuine premo-adjacent FWD output and it's been sustained long enough that calling it a purple patch doesn't hold up.

$326k for a FWD Averaging 104 Over Four Rounds

Here's where the anomaly gets uncomfortable for anyone who sold.

His price sits around $326k-ish โ€” $80k below its R5 peak โ€” because the R9-R10 sell window cratered it and nobody came back to buy. At 0% ownership, the market is completely asleep.

For context: a FWD averaging 104 over four rounds would normally be priced in the $450-500k range. Richards is sitting at $326k because the price is still catching up to the scoring. Port Adelaide's forward depth remains thin โ€” his JS is strong and the role is locked.

Cash gen flipped positive in R13 at $1,108 per week. If the scoring holds around the 95-100 mark, would expect the price to run hard over the next 3-4 weeks. The R&R window is still open.

The Verdict Registry Flipped Back to Buy

The registry tracked the sell signal through R9-R10 and was right to call it. When R13 delivered 99 โ€” 40 above BE โ€” it flipped back to buy. Since then: 126, 79, 110. Three more above-BE scores reinforcing the call.

The sell calls worked for coaches who acted on them in R9-R10. But holding the sell thesis now โ€” after five games averaging 99 โ€” would be ignoring the evidence. The data changed. The verdict changed. The ownership hasn't.

The Move

If you've got a FWD spot to fill or a cash cow to upgrade from, Richards at 326k-ish is the play. You're getting premo output at a mid-pricer tag because the market overcorrected on the R9 dip and hasn't noticed the R13-R16 run.

The window won't stay open at 0% ownership forever. Once the scoring run gets noticed โ€” and it will โ€” the ownership spike follows and the price corrects fast. For me this is a clear buy before the market wakes up.


Updated: 27 June 2026. Data sourced from RookieBible intel registry.


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